Next to Green

Next to Green is a sustainability-focused design camp and competition supported by the French Embassy’s Environment 2025 Grant Program and initiated by the Ortak Geleceğimiz Research, Communication and Solidarity Association. Within this context, I designed a dynamic visual identity system centered around compost as its primary theme. While this project focuses on Next to Green, the system is designed as an expandable framework that can evolve into future variations, each addressing different environmental topics. ( Next to Blue, Next to Yellow, Next to Purple) This approach allows the identity to grow beyond a single subject while maintaining a consistent visual language.

Next to Green

Dynamic Identity System

Next to Green Design Camp & Competition

Organized by the Association for Our Common Future in Research, Communication and Solidarity, Next to Green is a project carried out within the scope of the French Embassy’s “Environment 2025 Grant Program.” The project aims to raise environmental awareness and promote sustainable living practices through art and design.

As part of the project, I designed a dynamic logo and a visual identity system addressing a young and creative audience. The identity draws inspiration from the concepts of compost, transformation, and sustainability. The color palette and typographic approach were designed to reflect the energy of university students and the innovative spirit of the project.

Identity System

The visual system is built around a modular and flexible structure.

A core symbol remains constant, while colors and textures transform according to the theme.
This creates a dynamic identity that adapts to different topics without losing its recognizability.

Each variation functions as both an individual poster and part of a larger system.